A Loyalty-Driven Singles' Day in China Lends Lessons to Sales-Centric Shopping Holidays - SPONSOR CONTENT FROM ALIBABA
Briefly

from Harvard Business Review1 year ago
Singles' Day Strategy Evolves to Focus on Customer Loyalty for Quality Growth For consumer brands doing business in China, no date on the retail calendar carries more weight than November 11, also known as Singles' Day.Singles' Day has grown exponentially since Alibaba Group introduced it in 2009.Supported by the online retail giant's sophisticated consumer experiences, Singles' Day has become the world's biggest annual shopping event, with sales outperforming Black Friday and Cyber Monday combined.
Read at Harvard Business Review
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