In a recent interview for the Take 5 series, Paige Wiese, founder and CEO of Tree Ring Digital, discusses overcoming business challenges and the importance of proactive marketing. She highlights a resurgence in client engagement and advises on leveraging marketing investment during economic uncertainty. Utilizing insights from the Verizon Small Business Digital Ready Program, she encourages clients to focus on effective strategies rather than cutting back on marketing resources, arguing that lasting results require consistent effort rather than quick fixes.
A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming.
Instead of just saying, 'Hey, we're going to stop [investing in marketing],' ask 'How do we double down in the correct way and make sure we're seeing measurable results out of it?"
A lot of clients come to us when the pipeline is already dry and money is tight and they're hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.
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