I'm targeting people who are at least solution-aware, if not product-aware. These aren’t folks who are unaware or just problem-aware - they're people who already know that social listening is valuable and can benefit them.
I've tracked the names and brands of several hundred people in these industries. The system collects podcast mentions, brand references, name drops, and conversations about or with these potential customers.
The infrastructure for this has been there from the start. Any tracking of any brand requires an alert in the system, so I created these alerts privately under my own account.
For this approach to work, three critical components needed to come together: automate mention data import, present information effectively.
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