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Marketing
The Drum
4 months ago
Marketing

IPA: 'Massive lack of alignment' between marketers and agencies on briefs

Disagreements between marketers and agencies around briefs are a common problem in their partnerships.
A new report from the IPA and BetterBriefs aims to help marketers approach briefs in a more effective way and encourage agencies to communicate when briefs are problematic.
Social Media Today
1 year ago
Marketing

How to Build Trust in Your Target Market Using Content Marketing [Infographic]

Are you looking for ways to build trust with your target market?Want to learn how to use content marketing to gain more customers?The team from White Label SEO Agency share their content marketing tips in this infographic.Here's a quick summary:


Make your content relevant
Prioritize content value
Share brand stories
Practice ethics and honesty
Utilize targeted advertising


Check out the infographic for more detail.
Smart Blogger
1 year ago
Marketing

100+ Digital Marketing Statistics to Help You Compete in 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023.You know it's difficult balancing content marketing and sales with actually creating your product or delivering your service.Plus, time and resources are a serious concern for you.
Adweek
1 year ago
Marketing

47% of Marketing Execs Worry About Measuring Performance

Marketers are under more pressure than ever to deliver performance-based results, and more than half (47%) say measuring and proving the impact of their work is their biggest concern.At the same time, 42% of marketing leaders feel they don't have enough data to make key decisions.The solution?Agile market research to get real-time feedback to optimize campaign results.
Times of Malta
1 year ago
Marketing

Short courses on digital marketing, Maltese sign language

Two Malta University Consulting courses are due to start later this month at the Campus Hub, Msida.The 'Award in Digital Marketing Strategy - Planning and Implementation' course, which starts on November 23, is aimed at people who would like to acquire practical insights and hands-on practice in digital marketing; people who have experience in a different field but want to broaden their knowledge by adding digital marketing to their skill set; and people who would like to adopting a strategic approach to their digital marketing effort at the company they work for.
Social Media Today
1 year ago
Marketing

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

Indeed, among those that have been using TikTok for marketing, 58% indicated that the platform has positively affected their businesses, while 78% plan to increase their TikTok marketing investment.
moreMarketing
Social Media Explorer
10 months ago
Online marketing

5 Social Media Strategies Every eCommerce Store Should Have - Social Media Explorer

In today's digital age, social media has become a powerful tool for eCommerce stores to engage with their audience, increase brand awareness, and drive sales.By implementing effective social media strategies, businesses can tap into the vast potential of platforms like Facebook, Instagram, Twitter, and LinkedIn.
Social Media Explorer
1 year ago
Online marketing

Using Strategy in Business - Social Media Explorer

Strategy is setting goals to meet specific objectives based on how users want to deliver their products.
Adlibweb
1 year ago
Marketing

7 Things to Consider Before Starting a New Marketing Campaign

If you want your business to be successful, you need to have effective marketing campaigns.
Social Media Explorer
10 months ago
Online marketing

8 Successful Ways to Use Mass Mailing to Benefit a Company - Social Media Explorer

As a business owner or marketer, you're always on the lookout for new and innovative ways to reach your target audience.One strategy that has stood the test of time is mass mailing.But, with so many companies competing for attention in the mailbox, how can you ensure that your message stands out?The key lies in maximizing your company's potential through effective mass mailing strategies.
Hubspot
1 year ago
Online marketing

10 Expert Tips to Improve Lead Quality

Quality leads create more conversions.
But what exactly does "quality" mean when it comes to leads?
Social Media Explorer
2 years ago
Online marketing

The Real Meaning Behind Social Media - Social Media Explorer

As a pain management specialist, Jordan Sudberg knows the real meaning behind social media.
RAIN News
10 months ago
Music

Paul Riismandel: What Is Brand Lift in Digital Audio and Podcasting? - RAIN News

Paul Riismandel is Chief Insights Officer and Partner at Signal Hill Insights.This guest column was originally published on the Signal Hill Insights blog.You may be reading this because you've heard the term "brand lift" and are looking to understand more about what it is, how it works, and what it measures.
Yahoo Finance
1 year ago
Marketing

3 tips to turn your passion into a profitable business

Do you have a passion, hobby, or even a favourite pastime that you want to earn money from?It may seem overwhelming, but with some careful planning and strategy, it's definitely possible.I've seen, first hand, careers made out of the most random hobbies.Here are three simple tips to help you turn your passion into a profitable business.
LogRocket Blog
1 year ago
Startup companies

What does a product marketing manager do? Job description and skills - LogRocket Blog

Building successful products is a team effort.The larger and the more successful the product becomes, the more specialized the team has to become.
Podcasternews
1 year ago
Podcast

CoHost Unveils B2B Analytics To Empower Brands With Podcast Insights

CoHost, a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics, a powerful new feature designed to help B2B brands and agencies uncover which companies are listening to their podcast.With the growing popularity of podcasting, many B2B brands are struggling to measure their return on investment (ROI) and make informed decisions about future content.
Creative Bloq
1 year ago
Graphic design

'Very bad' French movie posters are just hilarious

(Image credit: @juanbuis on Twitter / Rafael Garcin via Unsplash)
Translating film titles is something of an arcane art.With the exception of 2006's Snakes on a Plane, a lot of thought goes into choosing a name for a movie that succinctly sums up its premise but also sounds good, captures the attention of potential viewers and sells the film.
The Motley Fool
1 year ago
Marketing

Here's Why Alphabet Investors Need to Watch YouTube in 2023 | The Motley Fool

Alphabet  investors should keep a closer eye on YouTube's financial performance in 2023 because there's a key seismic shift on the horizon.Thanks to ByteDance's TikTok, short-form video has rapidly become one of the most dominant content formats in history.That's a growing challenge for social media companies and traditional video platforms like YouTube, as TikTok continues to attract more users and more advertising dollars.
www.cbc.ca
1 year ago
Canada news

Interest-free, but not without charges: Islamic mortgages hit the Canadian housing market | CBC News

For Abdullah Mohiuddin, getting into the housing market involves more than just locating the right home for the right price.Like many other Muslims, Mohiuddin's religious beliefs include restrictions on paying and receiving interest.Given that a typical Canadian mortgage includes interest charges, this has added an additional challenge to his quest to stop renting and move into a house he owns.
ReadWrite
1 year ago
Growth hacking

8 Reasons Why Business Needs to Invest in SEO

As a business owner, you likely wear many hats.You are responsible for increasing the exposure of your business, building leads, making sales, and creating a product or service that people want to buy.In order to be successful, it is important to invest in a variety of marketing channels - including SEO.
Dodgers Nation
1 year ago
LA Dodgers

Trea Turner's Agent Sends Highlights Reel to Teams

Remember Oliver Perez's binder?The one where Scott Boras said Perez was the next Sandy Koufax?That was in 2008, and Boras was unsurprisingly not correct in his assessment of Perez.While Oliver did play another 13 years (and counting?) in the big leagues - more than Koufax played in his entire career - he threw just 466.1 innings in those 13 years and posted a 4.34 ERA.
Calm Sage - Your Guide to Mental and Emotional Well-being
1 year ago
Mental health

Tips On How To Verify A Paper For Plagiarism

It will assist forestall confusion and accusations of plagiarism.The time it takes to process a document is decided by a quantity of elements, similar to its length and the prevalence of its topic on-line.Generally, you presumably can assume that your report shall be finished inside 10 minutes.However, throughout peak hours with very excessive server load, it might take a bit longer to process your paperwork.
Calm Sage - Your Guide to Mental and Emotional Well-being
1 year ago
Mental health

Tips On How To Verify A Paper For Plagiarism

It will assist forestall confusion and accusations of plagiarism.The time it takes to process a document is decided by a quantity of elements, similar to its length and the prevalence of its topic on-line.Generally, you presumably can assume that your report shall be finished inside 10 minutes.However, throughout peak hours with very excessive server load, it might take a bit longer to process your paperwork.
www.npr.org
1 year ago
Europe news

Amid rising energy costs, Italian cooks go old-school to save gas

Gloria Lucchesi cooks some local beans that she prepared using the cooking containers, on Nov. 12, in San Casciano dei Bagni, Italy.Valerio Muscella for NPR SAN CASCIANO DEI BAGNI, Italy  Russia's invasion of Ukraine  and decision to throttle natural gas exports to Europe  has sent energy prices and utility bills higher.
The Katy News
1 year ago
Growth hacking

SEO Strategies That Businesses Should Be Using in 2022 - The Katy News

Do you want to improve your position on search engines like Google?Therefore, if you want to maintain your position at the top of the organic results page, you must make some significant changes.Determining the proper SEO approach can help your company connect with the right customers.However, if you already have one that is effective, you should consider methods to improve it so that 2022 will be your company's year of success.
LogRocket Blog
1 year ago
UX design

How to increase customer retention: Strategies and examples - LogRocket Blog

Retention is one of the most important, if not the most important product metric.That's not surprising: high retention leads to higher revenue, lower costs, and better data.In addition, retention is one of the key indicators of product-market fit.Given how vital retention is, organizations naturally take great pains to increase it.
Medium
1 year ago
UX design

Creating A Successful Onboarding Process

Onboarding is a process that helps new users learn about your software or service.It's usually done during the first few interactions with the product.
AdExchanger
1 year ago
Marketing tech

TikTok Gets Into Warehousing; Advertisers Are Unfazed By TikTok Political Drama | AdExchanger

One of TikTok's advantages has been that, as a private company, it doesn't report earnings to anxious shareholders.Having a Chinese tech backer with bottomless pockets doesn't hurt.
MarTech
1 year ago
Marketing tech

How video SEO can boost your overall digital marketing strategy

When we talk about creating a video strategy, people usually see it as getting found on YouTube.And for good reason - billions of users access the platform every single month.
MarTech
2 years ago
Marketing tech

Matching email content to customer needs

A personalized email will rise above the noise and engage the reader's attention.That seems like a no-brainer."To this day, no-one has really cracked the code," John Hendricks told us.
Social Media Today
1 year ago
Social media marketing

How to Choose the Best Colors for Your Social Media Graphics [Infographic]

Are you looking for ways to make your business stand out on social media?Want to learn the best colors to use to appeal to your target market?
Dezeen
1 year ago
Design

Sandi toilet uses conveyor belt rather than water to dispose of waste

Solid waste is "flushed" away with a conveyer belt in the Sandi toilet, invented by recent Brunel University graduate Archie Read for the hundreds of millions of people who are currently living without safe sanitation.
Yanko Design - Modern Industrial Design News
1 year ago
Design

This eco-friendly heater judiciously uses cooking oil to keep indoors cozy warm - Yanko Design

When reducing carbon footprint and eco-friendly products are on your top priority list, a biofuel powered heater is what fits the bill.
New Relic
1 year ago
DevOps

Design thinking: Green fintech products

Green fintech is a product category that combines business value with real-world benefit.
Adlibweb
1 year ago
Marketing

Brand Strategy - Why is it so important?

Your brand strategy will ensure that you are delivering a clear cut message to your target audience.It will stand as your framework in all your decision-making processes.
Adlibweb
2 years ago
Marketing

Tips to Use Digital Marketing to Target a Smaller Niche

If you are trying to target a more specialized niche, you may be wondering how you can maximize your impact while making a mark on your industry.
the Guardian
2 years ago
World news

Unlicensed Instagram and TikTok influencers offering financial advice could face jail time, Asic warns

The corporate watchdog has warned Instagram and other social media influencers that they need a licence to give financial advice and face up to five years in jail if they break the law.
Adlibweb
2 years ago
Web design

9 Ways To Optimize Your Website for Better Analytics

As a passionate business owner, you prioritize great customer service.Your website is your 24/7 online home, and usually is the first way that prospective clients come into contact with you.
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