Martha Stewart's social media presence has, for the last decade or so, been a journey. Back in 2013, the Internet skewered her for posting terrible, poorly lit photos of food to her Instagram and Twitter accounts, most of which managed to make food that you know was pretty good look horribly unappetizing. This was at the peak of the era of heavily edited food porn, when professional-looking shots of pizza and pasta ruled social media feeds. Now that the Instagram aesthetic has shifted to be a bit more DIY and laissez-faire, one might call these pixelated old photos edgy.
Even though there's some curation going on behind the scenes, Stewart uses Instagram to display her true passions in an accessible way, and the effect is instantly endearing. We know, of course, that there are few people more skilled in creating stunning tablescapes and piping cream puffs, but it's impossible not to love how she combines genuine enthusiasm with her unrivaled expertise.
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