Stranger & Stranger is a prominent design firm in the spirits industry, best known for their innovative packaging and branding. Founded by Kevin Shaw, the firm aims to engage consumers through compelling narratives and striking designs rather than the intrinsic quality of the spirits themselves. Despite their significant influence, many bartenders and consumers remain unaware of the firm's existence. Industry professionals recognize Stranger & Stranger's pivotal role in transforming the aesthetics of spirits branding, moving away from glossy designs to more creative storytelling that resonates with modern consumers.
"I don't want to know that it tastes like crap," he says, and so he ensures he doesn't know.
It's like being the world's most famous plumber," says Shaw. In the world of spirits producers, Stranger & Stranger is Rihanna.
They're working with everybody Good Vodka. The company... has 'changed the face of spirits.'
If you went across the backbar 20 years ago, it'd be very glossy. It was showy and slick.
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