The connection between BBQ, grilling, and beer is as intertwined as watching sports and drinking beer. Miller Lite collaborated with Big Green Egg to launch the Big Green Kegg, cementing their relationship in summer BBQ season.
The Big Green Kegg, priced at $350, targets Big Green Egg's grill enthusiasts, bridging the gap into the craft IPA territory. Miller Lite ensured collaboration integrity by involving Big Green Egg in the design process.
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