BeerfromThe Atlantic1 day agoOde to Miller LiteA parent’s advice about drinking Miller Lite proved correct, and craft-beer pretensions faded into the reality of “Miller Time.”
MarketingfromBevindustry1 month agoMiller Lite, Livvy Dunne partner to 'spill the tea', drop first-of-its-kind tea setMiller Lite and Livvy Dunne launch 'Legendary Moments with Livvy' campaign to promote real-life connections through a unique tea time set.
Social media marketingfromSlate Magazine2 months agoBeer Companies Are Desperate to Get Gen Z Drinking. But Their Newest Strategy May Do the Opposite.Miller Lite's new campaign features Christopher Walken, emphasizing real-life connections over digital interactions to attract younger consumers.
BeerfromMarketing Dive4 months agoMiller Lite centers IRL social interaction with new creative platformMiller Lite launched "Legendary Moments Start with a Lite" with Christopher Walken to drive real-world social connections and introduce the Damp January Club.