MarketingfromBevindustry1 week agoMiller Lite, Livvy Dunne partner to 'spill the tea', drop first-of-its-kind tea setMiller Lite and Livvy Dunne launch 'Legendary Moments with Livvy' campaign to promote real-life connections through a unique tea time set.
Social media marketingfromSlate Magazine1 month agoBeer Companies Are Desperate to Get Gen Z Drinking. But Their Newest Strategy May Do the Opposite.Miller Lite's new campaign features Christopher Walken, emphasizing real-life connections over digital interactions to attract younger consumers.
BeerfromMarketing Dive3 months agoMiller Lite centers IRL social interaction with new creative platformMiller Lite launched "Legendary Moments Start with a Lite" with Christopher Walken to drive real-world social connections and introduce the Damp January Club.
BeerfromBevindustry11 months agoMiller Lite, Kingsford reprise Beercoal in time for summerMiller Lite and Kingsford reintroduce Beercoal, charcoal briquets made with real beer, available nationwide for a limited time.Kingsford x Miller Lite Beercoal delivers a unique grilling experience, combining flavor and convenience.