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Social media marketing
fromSlate Magazine
1 hour ago

Beer Companies Are Desperate to Get Gen Z Drinking. But Their Newest Strategy May Do the Opposite.

Miller Lite's new campaign features Christopher Walken, emphasizing real-life connections over digital interactions to attract younger consumers.
Beer
fromMarketing Dive
2 months ago

Miller Lite centers IRL social interaction with new creative platform

Miller Lite launched "Legendary Moments Start with a Lite" with Christopher Walken to drive real-world social connections and introduce the Damp January Club.
Beer
fromBevindustry
10 months ago

Miller Lite, Kingsford reprise Beercoal in time for summer

Miller Lite and Kingsford reintroduce Beercoal, charcoal briquets made with real beer, available nationwide for a limited time.
Kingsford x Miller Lite Beercoal delivers a unique grilling experience, combining flavor and convenience.
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