Rebecca Dye Yonushonis shared how New Belgium Brewing's Voodoo Ranger transcends craft beer by integrating popular culture and leveraging an in-house art house for social media engagement. This strategy has allowed them to build stronger connections with consumers, enhancing their brand recognition and loyalty in a competitive market.
Zech Francis emphasized BeatBox Beverages' interactive marketing strategy at live events, like concerts and festivals, which has effectively attracted new consumers by creating memorable experiences. The brand’s partnerships with celebrities, including NBA star Shaquille O'Neal, further amplify their visibility and appeal, demonstrating how innovative grassroots marketing can resonate with potential drinkers.
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