Chipotle CEO reassures investors: 'There was never a directive to provide less to our customers.' The company prioritizes serving 'delicious, fresh custom burritos and bowls with generous portions.'
Chipotle assessed restaurants with 'outlier portion scores,' focusing on training and coaching to ensure consistent, generous servings. Emphasizing generous portions as a core brand equity.
CEO reports an 11% sales increase, credits efficiency and popularity of chicken al pastor. No planned price hikes despite previous increases.
Previous controversy over portion accusations addressed with firm commitment to quality and generosity in servings, responding to customer feedback for consistency.
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