The era of easy website traffic is over, as AI-powered search summaries, like Google's AI Overviews, are drastically reducing organic traffic—by as much as 64%.
Businesses relying on traditional SEO must adapt to the changing digital landscape or face a crisis, as algorithm changes threaten their traffic sources.
In this new era, optimizing content for AI-driven platforms beyond Google is essential for survival, highlighting the importance of a robust opt-in strategy.
Creating a strong opt-in strategy is your best defense against the challenges posed by AI in search, ensuring sustained engagement and traffic in 2025.
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