Younger generations are more drawn to visual quality in AI ads
Briefly

from EMARKETER2 months ago
High-quality visuals or graphics are crucial for capturing the attention of both millennials and Gen Z, with 45% and 50% respectively prioritizing them in ads.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=other
Advertisers show a generally positive outlook on using generative AI for ad creation, with 80% feeling at least somewhat optimistic about its potential.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=other
A significant portion of young consumers, especially Gen Z, express distrust towards companies employing AI-generated ads, highlighting concerns about authenticity and brand perception.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=other
The data reveals that celebrity endorsements are the least effective method for engaging young audiences, with only 12% of millennials and 17% of Gen Z finding them impactful.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=other
Read at EMARKETER
#generative-ai #advertising-trends #millennials #gen-z #consumer-trust
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