Younger generations are more drawn to visual quality in AI ads
Briefly

from EMARKETER2 months ago
The survey revealed that 45% of millennials and 50% of Gen Zers consider high-quality visuals or graphics as the most crucial element for attracting attention to ads, indicating a strong preference for visually engaging content.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
While 80% of advertisers embraced generative AI in ad creation, a significant divide exists, as 32% of Gen Zers expressed distrust toward brands using AI-generated ads compared to 23% of millennials.
EMARKETERhttps://content-na1.emarketer.com/younger-generations-more-drawn-visual-quality-ai-ads?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at EMARKETER
#generative-ai #advertising-trends #millennials #gen-z #consumer-trust
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