Salesforce's 'Ask More of AI' campaign leveraged generative AI, demonstrating its purpose as a tool for enhancing creativity rather than replacing human talent.
Through careful application of AI, Salesforce illustrated its transformative potential within the creative industry, while addressing ethical concerns and instilling trust among audiences.
In the wake of widespread anxiety around AI, Salesforce's campaign aimed to shift perspectives, showing that AI's value is determined by how it is applied.
The campaign effectively resonated with business decision-makers, achieving 2.5 billion quality impressions, proving the importance of trust in AI applications.
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