Why early generative AI ads aren't working and how creatives will shift to integrate the tech into their work
Briefly

from Digiday1 month ago
Marketers are rushing to adopt generative AI in advertising, but initial consumer response has been negative, highlighting a lack of human connection in these ads.
Digidayhttps://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/
Despite backlash against generative AI ads from brands like Coca-Cola and Google, marketers are expected to increase usage of this technology into 2025.
Digidayhttps://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/
John Cornette, chief creative officer at EP+Co, emphasizes that the aim of AI is not to replace creativity but to enhance ideas and speed up processes.
Digidayhttps://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/
Creatives must analyze the public's negative reactions to generative AI ads and ensure that the human touch is not lost in the creative process.
Digidayhttps://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/
Read at Digiday
#generative-ai #advertising #marketing-strategy #consumer-reaction #creativity
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