Mobile commerce and e-commerce have become the preferred shopping channels for many beauty and fashion consumers today. As more and more consumers turn to online channels for product advice and inspiration, it's increasingly important for brands to equip themselves with e-commerce solutions that immerse and engage shoppers while providing personalized advice and recommendations. Particularly with products like makeup and foundation, it's difficult for a shopper to know what's going to match or compliment their skin tone without being able to visualize the product on their own skin.
Through the power of precise AR and generative AI, technologies like virtual product try-on allow consumers to try on beauty products, accessories and even clothing styles. This technology elevates the e-commerce experience by providing shoppers with personalized visualizations of products, helping them to choose the best products for their preferences.
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