Volvo's AI-generated "Come Back Stronger" campaign has sparked controversy for focusing more on AI than on the automotive product. Critics lamented the absence of Volvo vehicles and characterized the imagery as awkward. Despite the backlash, the article argues that the rapid advancement of AI will eventually make its outputs indistinguishable from traditional content. It suggests that the focus of discussions should shift from the AI process to the art of storytelling, implying that the medium should not overshadow the message.
The real misstep here was making the AI the story rather than focusing on the storytelling itself.
AI is evolving so quickly that, soon, we won't be able to distinguish between AI-generated visuals and those shot with a camera.
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