Any game looking to employ SAG-AFTRA talent to perform covered work must sign on to the new Tiered-Budget Independent Interactive Media Agreement, the Interim Interactive Media Agreement, or the Interim Interactive Localization Agreement. These agreements offer critical AI protections for members.
SAG-AFTRA has been struggling to agree on AI usage in gaming, including AI replacing human voice actors. A controversial deal with Replica Studios for AI voice acting caused unrest among voice actors.
Delays due to the strike are more likely for games still early in development, rather than close to launch. The duration of the strike remains uncertain.
EA supports AI in games, Ubisoft tests AI NPCs for 'real conversations,' while developers of The Finals also defend AI's use.
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