Upwork's Melissa Waters on the Platforms Gen AI Approach
Briefly

from Adweek1 month ago
Accenture reports 47% of CMOs planning to dedicate funds for AI in 2024 budgets, moving away from traditional ad strategies.
Adweekhttps://www.adweek.com/media/adweek-podcast-for-upwork-show-and-tell-is-a-critical-component-of-incorporating-gen-ai/
The industry's embrace of generative AI prompts the age-old question of how to effectively implement new technology.
Adweekhttps://www.adweek.com/media/adweek-podcast-for-upwork-show-and-tell-is-a-critical-component-of-incorporating-gen-ai/
Read at Adweek
#ai-in-advertising #generative-ai #marketing-strategy #technology-implementation
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