Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies | AdExchanger
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from AdExchanger7 months ago
Adapting to black-box AI optimizations requires agencies to develop new skills, tools, and processes to understand how platforms optimize AI and put guardrails on algorithms.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/unlocking-the-power-of-ai-in-contextual-targeting-a-guide-for-agencies/
Marketers should invest in first-party data capabilities and shift to contextual-based targeting to leverage platforms' native AI capabilities with strong controls and governance.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/unlocking-the-power-of-ai-in-contextual-targeting-a-guide-for-agencies/
AI-powered solutions from major advertising platforms offer actionable intelligence for contextual campaigns, though limited in analysis capabilities and lacking transparency on adjustments.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/unlocking-the-power-of-ai-in-contextual-targeting-a-guide-for-agencies/
To achieve optimal performance, marketers need to invest in understanding how AI platforms make adjustments and put guardrails to ensure insights are communicated effectively.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/unlocking-the-power-of-ai-in-contextual-targeting-a-guide-for-agencies/
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#ai #marketing-strategies #contextual-based-targeting #first-party-data #advertising-platforms
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