TV networks embrace AI at the upfront to improve audience targeting and commerce

from Digiday 8 months ago

NBCUniversal uses AI to create over 300 audience segments from show descriptions and academic emotional research.
Digidayhttps://digiday.com/media-buying/tv-networks-embrace-ai-at-the-upfronts-to-improve-audience-targeting-and-commerce/

Read at Digiday

#ai-in-advertising #tv-industry #generative-ai #targeted-ads

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TV networks embrace AI at the upfront to improve audience targeting and commerceTV networks embrace AI at the upfront to improve audience targeting and commerce Briefly

TV networks embrace AI at the upfront to improve audience targeting and commerce
TV networks embrace AI at the upfront to improve audience targeting and commerce
Briefly