Marketers are increasingly eager to invest in generative AI for enhanced efficiency in ad creation and operational workflows, although there are risks in over-reliance on automation.
As brands grapple with AI-generated content, they're cautious about labeling, as 'made with AI' fails to differentiate between fully automated and assisted creations.
Sarah Mehler emphasizes the necessity for agencies to establish frameworks for AI application, focusing on best practices while ensuring compliance with security and privacy standards.
Marketers' adoption of AI has surged, rising from 44% in 2022 to 77% in 2024, indicating a significant shift towards integrating AI technologies in marketing strategies.
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