Reddit leaders see the company's next phase in turning its deep stockpile of user conversations into training material for AI tools. But by fortifying large language models (LLMs), Reddit could also sabotage its advertising potential and its relationships with users, who are so integral to the company's worth.
As chatbots like ChatGPT become more sophisticated, the tools will remove the need to go hunting for information beyond their dialog box, or to click through to a website after a search on a soon-to-be archaic non-AI-powered browser.
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