Sybille de Saint Louvent, an independent creative director, utilizes AI to create realistic fashion campaigns without direct brand participation. Her work encompasses both still imagery and video, aiming to explore themes like duality, as seen in her Gucci campaign. The rise of generative AI in marketing enables fashion brands to produce content more efficiently and affordably, changing the landscape of advertising. De Saint Louvent's AI-generated visuals reflect a potential future for marketing, offering an innovative approach that captures attention in a crowded industry.
In one image for Jil Sander, a model lifts her face to a large, stone head, her eyes closed as if in a kiss, producing a mysteriously intimate moment.
The AI campaigns, which she centres mostly on fashion names but has also done for brands like Apple and Bic pens, have brought her attention online.
Collection
[
|
...
]