The rise of AI-native PR pros: We'll welcome the first wave of young professionals who 'grew up' with generative AI. How will AI reshape their daily workflows? Will they accelerate into strategic roles by automating tasks that traditionally consume so much time?
Authentic, human-focused storytelling gains more ground as consumers tune out AI-generated messaging that is generic and boring. PR pros continue to positively leverage AI for idea generation and 'blank-page-busting,' but gain new value as strategic storytellers.
The exploding proliferation of misinformation, disinformation, deepfakes, etc., not just from within the U.S., but from nefarious sources around the world, intending to influence U.S. consumers, voters, financial markets, social behaviors and more. Those forces are well ahead of our profession's understanding and ability to combat them.
I am hoping the biggest storyline will be legislative guardrails around AI development and the existing AI models. This tech is evolving quickly. Deep fakes are already seeping into the world.
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