As one mainstage keynoter stated, 2023 was a "wow" year for marketers and AI; 2024 was a "how" year of figuring it out; and 2025 is a "now" year to start implementing it.
AI-enabled iterative loops can discover insights, make creative, test the work, refine it, and deploy it with constant adaptability and scale. Marketing is now beyond "real-time;" it can be done "within time."
Not that human influencers and celebrities will no longer matter; they will matter more than ever to deliver authenticity, trust, and vibe.
Coca-Cola, Cadbury, and Virgin Voyages have already proven the ability to adapt to this content requirement, highlighting how brands must evolve to leverage AI effectively.
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