As we wrap up this series, I can't help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety.
One thing is certain: the future of marketing (and the world) is AI-powered. Full stop. We have the power to learn new skills, advocate for the ethical use of AI and wisely lead our profession into the AI era.
If there's one thing I've learned in my years of covering marketing technology, it's that the only constant is change. And boy, is the AI landscape changing fast.
We're seeing tools that can understand and generate text, images and even video in a seamless, integrated way.
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