"Before AI-generated creative applications came to be, there was a lot of friction in the creative process. For an ad to run across a range of ad supply, the advertiser needed to build the creative to spec for each ad placement... Now, with just a few clicks, advertisers can transform a single product image into rich, engaging brand imagery in multiple ratios and resolutions, ensuring efficient deployment."
"Creative transformation addresses these critical challenges by using automation to replace manual creative processes that can lead to burnout or be challenging to accomplish with smaller teams. By embracing creative transformation, teams enhance the efficiency and scalability of ad creation and produce standout, differentiated ad creative that flourishes in a competitive marketplace."
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