With the Super Bowl approaching, companies are paying record amounts for ad slots. The challenge lies in advertising AI products effectively without backlash, as seen in past controversies like Google's ad featuring AI-assisted heartfelt messages. Experts emphasize the importance of context to avoid appearing dehumanizing. Companies like Google focus on relatable business applications, while the integration of AI in commercial creation is also evolving, signaling a shift in advertising strategies. Overall, the balance between innovative marketing and audience perception is crucial for success this Super Bowl.
"You've got to be very careful the context in which you present your AI use case. If it's seen as somehow dehumanizing us, then it's going to probably get a negative reaction."
"It's just that they want to tag along with some trendy thing going on in technology."
"Don Draper is in the rear view mirror at this point, and this is a way to show that we are on the cutting edge of technology."
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