When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions. We found emotional trust plays a critical role in how consumers perceive AI-powered products.
For 'high-risk' purchases such as expensive electronics or medical devices, the effect was even more pronounced, with consumers more wary of monetary loss or danger to physical safety.
It's a disadvantage to include those kinds of terms in the product descriptions, across eight different product and service categories. Consumers have a growing mistrust towards AI-powered products.
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