Last month, I ran an experiment with our own product at Promer. I asked Claude to write a product brief for our AI Creative Studio homepage. Clear requirements: target e-commerce sellers, emphasize speed and ease of use, highlight the "paste your product URL and get ads" value prop. Then I fed that brief into Figma's Make AI. Hit generate. What came back looked... professional. Clean layout. Orange CTA button. Three value props with checkmarks. Stats prominently displayed (10,000+ users, 1M+ ads created, 4.9 stars). A hero headline that said exactly what the product does. Template showcase below the fold.
I had to blink the first time I landed on the product page for the Nike ACG Ultrafly Trail. I'd seen lots of promotional assets ahead of the release (see here and here), where the trainer is caked with mud. But in the end, it's hi-vis orange - and like any other brand-new shoe, being sold without a stain or scratch.
If you believed AI startups and the world's greatest AI-forward tech companies are just hiring engineers, data scientists, and developers, you're clearly missing out. Behind tech powerhouses and AI house names like OpenAI, Anthropic, and other smaller AI startups from Silicon Valley to Europe, there are three skills that repeatedly show up on these companies' career pages and are evidently in strong demand.
It's not just their creativity or hustle, it's their ability to embrace innovative tools that give them a competitive edge. Enter ChatGPT, the AI powerhouse that's quietly transforming the way elite marketers work. Imagine crafting hyper-targeted campaigns in minutes, uncovering hidden customer insights, or predicting market trends with uncanny accuracy. These aren't futuristic dreams, they're the everyday reality for marketers who know how to harness the full potential of AI.
Bose's latest portable speaker isn't just a tech gadget; it arrives in a package that looks like a stick of butter. The design, created by the creative agency Coffee 'n Clothes (CNC), wraps the SoundLink Plus in a soft cream‑colored foil with blue gradient accents that mimic the familiar butter wrapper you'd find in a kitchen pantry. The concept was unveiled alongside the speaker's new "Citrus Yellow" colorway, a shade that has become one of 2025's hottest trends in fashion and tech.
Product marketing begins with identifying the ideal buyer persona, understanding their pain points, and tailoring a strategy to effectively address their needs.