#product-marketing

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from Hackernoon
5 months ago

The Crypto Industry is Overlooking a Critical Factor in Ensuring Its Success | HackerNoon

Successful product marketing in crypto hinges on user-centric strategies that prioritize education and trust-building to alleviate concerns around cryptocurrency.
Understanding customer psychology is vital, encompassing factors such as perception, awareness, financial literacy, and emotional drivers in the adoption of cryptocurrencies.
#content-creation

How to Use AI for Product Marketing (Use Cases & Tools) | ClickUp

AI is an essential tool for modern product marketers, automating tasks and increasing efficiency.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.

How to Use AI for Product Marketing (Use Cases & Tools) | ClickUp

AI is an essential tool for modern product marketers, automating tasks and increasing efficiency.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.
morecontent-creation

The CEO's Guide To Marketing

The CEO's Guide to Marketing enhances marketing understanding in the C-suite through expert dialogues.
#market-research

Study Finds Consumers Are Actively Turned Off by Products That Use AI

Consumers have a growing negative reaction to products marketed with 'artificial intelligence', leading to decreased purchase intentions.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.

Study Finds Consumers Are Actively Turned Off by Products That Use AI

Consumers have a growing negative reaction to products marketed with 'artificial intelligence', leading to decreased purchase intentions.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
moremarket-research
#e-commerce

Transforming e-Commerce marketing: How AI video ads boost sales on Amazon, Shopify, and Etsy - London Business News | Londonlovesbusiness.com

AI-powered tools like VidAU help e-commerce sellers create engaging video ads efficiently, increasing visibility and sales.
Video ads significantly enhance product conversion rates compared to static images.
VidAU enables sellers to produce high-quality video ads at lower costs and with minimal time investment.

What Is Lifestyle Photography? 9 Effective Tips and Examples (2024) - Shopify

Utilizing lifestyle photography can enhance product relatability and accelerate the customer journey from browsing to purchasing.

Transforming e-Commerce marketing: How AI video ads boost sales on Amazon, Shopify, and Etsy - London Business News | Londonlovesbusiness.com

AI-powered tools like VidAU help e-commerce sellers create engaging video ads efficiently, increasing visibility and sales.
Video ads significantly enhance product conversion rates compared to static images.
VidAU enables sellers to produce high-quality video ads at lower costs and with minimal time investment.

What Is Lifestyle Photography? 9 Effective Tips and Examples (2024) - Shopify

Utilizing lifestyle photography can enhance product relatability and accelerate the customer journey from browsing to purchasing.
moree-commerce
#collaboration

10 Free Product Marketing Templates to Plan Campaigns

Product marketing templates streamline collaboration, save time, and ensure key elements are addressed for successful product marketing.

Collaboration between product management and marketing - LogRocket Blog

Product managers develop the product and focus on customer needs, whereas product marketers position and promote the product to the target audience.

10 Free Product Marketing Templates to Plan Campaigns

Product marketing templates streamline collaboration, save time, and ensure key elements are addressed for successful product marketing.

Collaboration between product management and marketing - LogRocket Blog

Product managers develop the product and focus on customer needs, whereas product marketers position and promote the product to the target audience.
morecollaboration

AI-powered martech news and releases: August 8 | MarTech

Mentioning AI in consumer product descriptions can decrease trust and purchase intentions, particularly for high-risk products.

Walgreens Gummy Mango Candy Sells Out Thanks to Viral TikTok | Entrepreneur

TikTok influencers can create viral trends for products, like the Walgreens 'Nice!' Gummy Mango candies, leading to high demand and sales.

Vision Pro marketing chief retires after 36 years at Apple

Apple's senior director and head of product marketing for Apple Vision Pro, Frank Casanova, is retiring after 36 years.

Redefining Honey Packaging with Sustainable Sophistication and Luxury - Yanko Design

Good packaging is crucial for product visibility and creating a lasting impression.
This innovative honey jar design combines functionality, aesthetics, and sustainability to promote a connection with nature.

Job Vacancy: Product Marketing Manager // 3T Software Labs | Marketing & Communications Jobs | Berlin Startup Jobs

Position product effectively to drive growth
Understand customer needs to shape product positioning

What happens when TikTok is your marketing department

Despite initial obscurity, the Pink Stuff gained fame through social media, specifically Instagram.
Mrs. Hinch's tips and cleaning demonstrations led to a surge in demand for the Pink Stuff cleaning product.

How To Market a Product: 10 Highly Effective Ways (2023) - Shopify

Strategic marketing aligns with target market needs and focuses on increasing purchase frequency, AOV, and customer base.

These drinks ads are stressing me out (but I love it)

The chaotic ad campaign by Joe and the Juice for new protein shake range sparks discussion and stands out by breaking traditional marketing norms.
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