Sony and Bandai get into bed with generative AI - Engadget

"Sony is partnering with Bandai Namco Holdings Inc. (the parent company of Bandai Namco Entertainment) on a "collaborative pilot initiative" focused on generative AI and its role in the future of video production. AI was a big theme in the company's latest earnings and corporate strategy presentation, with Sony President and CEO Hiroki Totoki describing the technology as an "amplifier of human imagination and a catalyst for new possibilities," while insisting that it won't replace artists or creators."

"On the gen AI project with Bandai Namco - which admittedly sounds quite vague and may well not go anywhere - Totoki said the companies have seen "massive gains in speed and productivity per person." He also highlighted "a lack of consistency and controllability" as an issue for professionals in the space who demand both of these things in their work, but said AI has allowed those involved in the project to achieve a level of sophistication in production that wasn't previously possible due to time constraints."

"Nishino said that development cycles - increasingly generation-spanning in the case of first-party PS5 games - can be sped up by AI, while "enabling more creators to enter the market." What's more concerning is Nishino's admission that AI will create a "meaningful increase in the volume [...] of content." You know: slop. He added that that his company's studios and IP are committed to ensuring that they only put out "high-quality" games that players come to PlayStation for."

Sony is partnering with Bandai Namco Holdings on a collaborative pilot initiative focused on generative AI and its role in future video production. Sony leadership frames generative AI as an amplifier of human imagination and a catalyst for new possibilities, while stating it will not replace artists or creators. The pilot aims to deliver massive gains in speed and productivity per person, addressing professional concerns about consistency and controllability. Sony also describes AI as a way to speed development cycles for PlayStation, enabling more creators to enter the market. Sony acknowledges AI will increase content volume, while committing to high-quality games tied to its studios and IP.

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