Snap aims to revolutionize extended reality (XR) by allowing users to generate artificial reality objects in real time using a machine learning model based on their input.
The cost and complexity of creating high-quality XR experiences can deter users. Snap's generative AI seeks to streamline this by automatically producing digital objects.
By integrating user profile data, Snap's technology can provide personalized experiences for advertising, enabling a deeper connection between users and digital content.
DJ Smith comments on Meta's retreat from AR development, suggesting that Snap's generative approach will empower users to create augmented reality experiences without needing a dedicated studio.
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