Microsoft emphasizes the retail sector's potential in harnessing AI technologies, particularly through its Copilot and Bing platforms. Paul Longo, GM of AI in ads, underscored how their AI assistant has successfully shortened the consumer journey by about 30%. This acceleration in the buying process positions retail as a significant customer segment for Microsoft advertising. The company aims to foster growth in partnership with retailers, testing and iterating together to enhance the shopping experience and maximize the applicability of AI in driving sales.
Retail is one of the largest customer segments for Microsoft advertising, and we see tremendous growth and scale opportunities across our Microsoft platforms with shopping.
With Copilot plus Bing, we learned that it shortened the consumer journey by about 30%, highlighting a complementary nature between lower funnel and upper funnel engagement.
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