Traditionally, promotions management and referral management have been handled by other types of toolsets, other types of vendors, but what we've heard from our customers is that those kinds of approaches wind up being integrated pretty poorly with technologies and processes. Customers feel like they're dealing with different departments rather than having a holistic brand experience.
Salesforce is building Global Promotion Management into Loyalty Management which, in turn, is built directly on the Salesforce CRM platform. It's natively integrated with Data Cloud."
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