In a recent survey of 5,000 consumers across the US, UK, UAE, Saudi Arabia, and Singapore, nearly half of respondents (48%) expressed a willingness to share personal data for a more personalized, AI-powered brand experience. This illustrates that consumers increasingly value meaningful, customized interactions with brands.
While the technology presents challenges around data privacy, intellectual property, and fair use, it also has the potential to enhance consumer experiences by delivering hyper-personalized, immersive interactions.
Unlike social media and ad-targeting algorithms that largely operate behind the scenes, AI in experiential marketing is very visible. This visibility makes transparency critical, as brands must communicate how AI is being utilized in these tailored experiences.
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