Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.
AI is ushering in the next frontier of brand-on-brand competition, enhancing the ability to predict campaign outcomes with precision and detail that surpasses traditional methods.
Deep learning models reveal links between cause and effect regardless of prior assumptions, allowing advertisers to test variables such as product display and background color to optimize campaign effectiveness.
Predictive AI provides information in moments at a fraction of the cost, enabling continuous testing of creatives and reducing risk before campaigns launch.
Collection
[
|
...
]