"Mastering AI to streamline tasks and enhance content isn't just a nice-to-have - it's quickly becoming essential to staying competitive," says Muck Rack co-founder Greg Galant.
"AI allows them to work faster and roughly 8 in 10 say it boosts the quality of their work," highlighting a foundational shift in PR practices.
"Three out of four PR pros who use AI say the biggest risk is talent development, should younger practitioners become too reliant on the tools," indicating potential risks.
"More than half of all those surveyed say their companies do not have AI policies, standards and guidelines in place," underscoring a challenge in AI integration.
Collection
[
|
...
]