Pinterest has unveiled its new AI-driven tools, including the Performance+ suite, aiming to improve lower-funnel results by automating campaign management.
The Promotions feature will offer personalized sales and ads based on user behavior, enhancing user engagement while making deals more accessible during the holiday season.
By leaning into AI, Pinterest is positioning itself as a full-funnel advertising platform, integrating seamlessly with current marketing trends across the industry.
These updates are timely for advertisers as they prepare for the holiday shopping rush, with new features designed to boost visibility and engagement of promotions.
Collection
[
|
...
]