Perion delivers omnichannel, high-impact ad solutions and unique data powered by advanced AI to connect brands with consumers naturally. AI has significantly impacted the industry, driving business growth in various sectors.
Perion heavily relies on AI in its advertising technologies, using machine learning for ad effectiveness, optimizing pricing in bidding auctions, and developing AI-driven models for retail ads like store information.
Perion recently introduced WAVE, an Gen AI-powered audio ads engine, showcasing the ongoing innovation and integration of AI technologies in advertising solutions.
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