Perion Shutters Content IQ, Its Made-For-Advertising Division | AdExchangerOnline made-for-advertising websites like Content IQ have been shut down, impacting writers and editors.
Earnings call: Perion navigates Q1 challenges, posts revenue growth By Investing.comPerion's search activity grew by 26% despite Microsoft Bing's challenges.Revenue rose by 9%, while EBITDA and net income dropped.Growth engines like retail media, CTV, and digital out-of-home ads showed substantial growth.
Perion's Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a 'potential deal moment'Perion focuses on delivering omnichannel ad solutions powered by AI for brands, adapting to changing consumer behavior.