Perion Shutters Content IQ, Its Made-For-Advertising Division | AdExchangerOnline made-for-advertising websites like Content IQ have been shut down, impacting writers and editors.
Earnings call: Perion navigates Q1 challenges, posts revenue growth By Investing.comPerion's search activity grew by 26% despite Microsoft Bing's challenges.Revenue rose by 9%, while EBITDA and net income dropped.Growth engines like retail media, CTV, and digital out-of-home ads showed substantial growth.
Perion and Way.io partner for programmatic DOOH expansion By Investing.comPartnership between Perion and Way.io to tap into China's DOOH marketExpansion of global footprint through strategic alliances and innovative advertising formats
Perion's Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a 'potential deal moment'Perion focuses on delivering omnichannel ad solutions powered by AI for brands, adapting to changing consumer behavior.