Content IQ, a notorious made-for-advertising website operator, was shut down by Perion following findings of arbitrage and questionable monetization services. Writers lost their jobs with the closure.
Perion cited a strategic shift away from Content IQ's legacy activities to focus on technologies for advertisers. The shutdown occurred less than four years after Perion acquired Content IQ.
The closure of Content IQ's websites, including Boredom Therapy and Honest to Paws, highlights the impact of the shutdown on various genres under its umbrella.
Industry concern over MFA waste has led to increased scrutiny, revealing multiple creative monetization methods for clickbait. The closure marks a significant event in the evolving online ad industry.
Collection
[
|
...
]