Mondelēz International is harnessing artificial intelligence to innovate and develop new Oreo flavors, enhancing their traditional methods of flavor creation, and speeding up the process.
The integration of AI tools allows food scientists at Mondelēz to generate flavor ideas based on desired profiles, while also considering aspects like manufacturing cost and environmental impact.
As Farooq Ali noted, 'What's really cool about this approach is that far from replacing human creativity, these algorithms serve as catalysts, sparking new ideas that human minds haven't considered yet.
Taste testing remains a human endeavor, ensuring that while AI assists in innovation, the core experience still relies on human sensory input.
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