Real estate site Zillow and software maker Salesforce use AI to meet customer expectations better. Zillow now offers 3D home walkthroughs with generative AI, while Salesforce gathers detailed customer data for increased adoption and value. Companies also integrate AI tools like Microsoft Copilot to boost productivity.
Despite AI advancements, understanding online customer expectations is still challenging for many companies. Zillow and Salesforce have leveraged AI to adapt better to changing consumer demands, with specific examples of enhanced user experiences and data-driven insights.
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