According to a recent adMarketplace survey of 1,000 U.S. consumers, nearly half have incorporated AI tools into their online shopping experiences, with one-quarter using them frequently. The survey highlights that personalized results are highly valued by over 25% of respondents, alongside features like image-based search and AI chatbots. Moreover, the findings suggest that a significant percentage of consumers anticipate generative AI's impact on their purchasing processes, emphasizing the importance of a seamless integration of AI into familiar shopping experiences to enhance customer engagement without being disruptive.
Nearly 50% of U.S. consumers use AI tools while shopping online, with one-quarter using them frequently, emphasizing their role in enhancing personalized shopping experiences.
Over 25% of respondents find AI-driven personalized results the most valuable feature, showing a demand for tailored online shopping experiences.
A significant portion of consumers, 70%, are keen to integrate generative AI into their shopping, indicating a trend toward personalized and efficient purchase processes.
AI's success relies on seamless integration into familiar shopping experiences, ensuring that the technology enhances rather than disrupts the user journey, creating a native experience.
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