""It certainly continues to revolutionize hackery," said Ben Collins, CEO of The Onion, about Sora 2. "Also Norm would f-- hate this. Imagine AI trying to do the moth joke. Imagine how f-- awful that would be. How does a bot come to understand, let alone bottle, the kind of social tension built into that bit?" After getting an invite, I spent a few hours on Sora 2 so you don't have to."
"I found AI slop and material that raises copyright questions - in just one video of SpongeBob as Hitler - and people scamming for likes. I saw Jesus as an influencer ("hanging with the squad, Last Supper vibes"), Pikachu, Tony Soprano and Walter White. And so much bad standup. I created disinformation about a nuclear attack on New York City, a "public freak-out" video targeting a specific political group and a Wes Anderson rip-off starring me and my brothers."
""Scrolling on the Sora app for a few minutes surfaced the types of content we would fact-check on other platforms for being misleading and potentially causing harm," said Loreben Tuquero, a staff writer at the Poynter-owned PolitiFact. "These include promotions of products that don't exist, fake bodycam footage, fake man-on-the-street interviews that would give the illusion of grassroots support for an issue.""
OpenAI's Sora 2 generates highly realistic AI videos that repurpose public figures and fictional characters, including Norm Macdonald and SpongeBob, raising copyright and ethical concerns. Users can produce disinformation rapidly, such as fabricated nuclear-attack footage and targeted "public freak-out" videos, and create deceptive influencer or man-on-the-street content. The platform's video quality and addictiveness make harmful or misleading material especially potent. Journalists and fact-checkers note the appearance of fake product promotions, bodycam footage, and staged grassroots interviews. Industry figures say the tool revolutionizes prank and hack comedy while raising questions about AI's ability to capture social nuance.
Read at Poynter
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