Microsoft has recently showcased the AI-driven elements behind its minute-long advertisement for the Surface Pro and Surface Laptop. Released on January 30, the ad features both AI-generated content and live footage. Senior design communications manager Jay Tan revealed that, while certain complex scenes required real-life shooting, quicker cuts were effectively co-created with AI tools. The process began with AI generating scripts and storyboards, followed by an iterative phase of refining images and video to produce the final ad, which only now is its AI involvement being disclosed.
When deciding on which shots within the ad were to be AI generated, the team determined that any intricate movement such as closeups of hands typing on keyboards had to be shot live.
AI tools were first used to generate "a compelling script, storyboards and a pitch deck." Microsoft's team then used a combination of written prompts and sample images to get a chatbot to generate text prompts.
Collection
[
|
...
]