Mark Zuckerberg told investors generative artificial intelligence (AI) would be a bigger focus for Meta Platforms in 2023, and it's already starting to pay off.Following the rollout of Apple's App Track Transparency on iOS, Meta shifted to rely more on AI to help target and measure ads.It also started creating AI-based tools to help generate ad creatives (an object that contains all the data for visually rendering the ad itself) that are more effective.
#performance #advertising #improvement #improvements #innovations #digital-advertising #mark-zuckerberg
[
add
]
[
|
|
...
]