Stagwell is trying to integrate generative AI into virtually every corner of the company, highlighting its commitment to digital transformation in the marketing landscape.
One cannot underestimate the workflow that will be required to make AI usable by consumers and the role our Code and Theory Network will play in bringing that about for tech and non-tech companies.
Mark Penn describes AI's evolution as moving through efficiency, competition, to application, indicating its strategic importance in delivering client results and innovations.
Stagwell's revenue growth is directly tied to its bold AI ambitions, confirming that effectively integrating technology can significantly enhance business outcomes.
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