Media Buying Briefing: How generative AI is being applied in big and small settings
Generative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Stagwell's CandT network excels by integrating creative and technological expertise, uniquely positioning it to meet the needs of major clients like Adobe.
Media Buying Briefing: How generative AI is being applied in big and small settings
Generative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Stagwell's CandT network excels by integrating creative and technological expertise, uniquely positioning it to meet the needs of major clients like Adobe.
Why Stagwell's acquisition of Latin America agency PROS makes sense
Stagwell's acquisition of PROS in Brazil marks its entry into the Latin America market, signaling a strategic move towards expanding its presence globally.
Assembly tightens up global, N. American roles to spur faster growth
Stagwell faced revenue challenges in 2023, with a 3.4% decrease overall and 5.9% organic revenue drop, mostly affected by U.S. weaknesses.
Assembly, a key media agency under Stagwell, achieved 4.5% growth, prompting strategic realignment to better serve North American clients with new global leadership.